Small Business Recruitment Tips


Owning or managing a small business can have it’s challenges, especially when it comes to staffing.

According to the BC Labour Market Outlook for 2017, BC is forecast to have 917,000 job openings between 2017 and 2027, which can make it even more difficult to find the right candidates for your business.

However, these quick tips can help you to be successful when recruiting new staff. Here are the Top Small Business Recruitment Tips:



1. Create an Engaging Job Description

Your business will be competing with thousands of other employers, so it’s important to have a job description that stands out from the crowd.

Whatever you do, make sure that your job description is not just a plain, black and white layout of the position. Be sure to get creative. Maybe it’s as simple as a captivating headline, or a high quality image of the business.

Get personal with potential employees by using conversational language so that potential employees get to know the before even applying for the job. Conversational job descriptions also invite the employee to picture themselves in the role, making it more likely for them to apply!

Be sure to include a specific application process – can candidates drop in with a resume or would you prefer email only? Include all recruiter contact information including the business location and where candidates can find more information, such as a website or social links.



2. Use the Free Resources Available to You

We have come a long way since using “Help Wanted” signs in the storefront window as a way of recruiting employees. There are now hundreds of job sites that are being used every day by potential candidates, and many of these options are completely free!

For job openings in the Tourism industry, GO2HR is a great, free resource for employers looking to find workers. Plus, Destination Osoyoos has their own free job board available for Osoyoos Stakeholders. All you have to do is create a profile and you can start posting!



3. Network with Potential Employees

The saying “It’s not what you know, it’s who you know” can be doubly true not only for candidates looking to get into the workforce but also for employers looking to hire. Talk to your other employees, your friends, or family to help spread the word about job openings. Reach out to your local educational institutes and see if they have any students that may be right for the position. They may even be able to send out the job description or assist with posting it on the institution’s job board.



4. Build a Strong Rapport

As a small business owner, it can be hard to stay competitive when budgets are tight. While your business should try to be competitive when it comes to salaries and wages, workers will value many additional benefits when considering applying for a position. Maybe it’s as simple as small bonus incentives – whether financial or not. Maybe your business has a benefit plan that can be extended to the employees. If not, the South Okanagan Chamber has great group benefit plans that are made for small businesses in the South Okanagan