Build Your Business: Why Your Brand Needs Instagram


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Instagram is now one of the top social media networks. According to statistica.com, the platform now has over 1 billion monthly active users. Instagram for business is a powerful tool for businesses of all sizes.

Why Instagram in important

The reasons for building an Instagram page, posting regularly and creating a strategy for your business is so important is because of the following  4 factors:

  1. People like to buy from businesses they like. Whether it’s the products themselves they’re selling, or their brand feeling and messaging, consumers are more likely to buy from brands that we like.
  2. People like businesses they feel they can trust. That likeability factor is rooted in how much we can trust a brand. More and more we’re seeing consumers vote with their hard earned dollars and it’s important to build that trust.
  3. Relationships build trust. The stronger the relationship with your followers, the more likely they’ll have faith in your business and buy from you.
  4. Content builds relationships online. Every post, caption, and Instagram story you create goes towards building a relationship with your consumers as you share more about your brand, products, and company feel!

Here are 10 more reasons to use Instagram for your business!

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How to get started

Starting an Instagram page is easy, however we suggest you have a Facebook Business page set up first with which to link your new Instagram account to. This will allow for increased analytics, business contact information, and more.

1.Download the App

Instagram can be downloaded from the app store and is available for smart phones and tablets.

2. Create an Account

Sign up with a new account with your business emails or by linking it to your Facebook account.

3. Set up Business profile

Within the app, go to settings and scroll down to Switch to Business Account. Once you have a business account, you can add in pertinent business information like store hours, business address or a phone number.

4. Post and follow users

Start posting content and hashtags relevant to your business, customers, or brand and connect with users by following, commenting and liking other’s images.

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Voila! Start posting away being sure to use relevant hashtags, tagging the appropriate businesses and locations, and engaging with users!