The digital world is always changing – and changing fast. So much that it can be hard to keep your customers active and engaged with your business.
The best thing about social media is that it is a direct line of communication between your business and your customers. Plus, social media is a free way to market your business and product both locally and globally!
Did you know:
1. Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
3. 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (Source: We Are Social).
It’s clear to see why keeping your business active and engaged on Social Media is an important part of your marketing.
Keeping these stats in mind, here are some of the best social media tips for your small business.
1. Ensure First Point of Contact is Successful
They say that first impressions are everything, and that is very true when it comes to social media. Think of your social media profile like a store front. The best businesses are welcoming, engaging, interesting, and even aesthetically pleasing.
Your social media profiles should be welcoming and inviting, but also engaging. Provide useful information on your profiles and make sure that all of your branding is the same across all social platforms.
And, be sure to fill your feeds with meaningful and eye-catching content on a regular basis. Consumers are much more likely to like or follow an active page than one that hasn’t posted content in a number of months.
2. Know Your Goals
What is your business trying to accomplish? Are you selling or promoting? Are you gaining leads or building an audience base for your brand? Whatever it is, be sure to be clear of the goals and what you are trying to accomplish. Then, tailor your social media accounts to meet these goals.
For example, if you are trying to increase leads to your website, be sure to provide easy access to the website link on all active social media channels. Or, if you are want people to book a room or reserve a table at your restaurant, use Facebook to link the “Book Now” call-to-action button directly to your reservation system.
3. Quality Over Quantity
With ever-changing algorithms there is no magic number for the amount of posts your business should be putting out through social media platforms. However, if the quality of your posts are lacking, the content becomes irrelevant and you are less likely to get engagement.
Producing meaningful, informative, and engaging content with visuals (photos and videos increase post engagement immensely). Best practice is to aim to produce 1 – 3 high quantity content posts per day, per channel. This can be a mix of original content and user generated content.
4. Listen and Respond to Your Customers
Listen to what’s being said about your brand or business. Offer the chance for consumers to reach out to you through your social media, and be sure to engage with those followers with informative answers to their questions.
In the event of negative feedback, make sure to respond positively, appropriately, and timely. Take it offline -thank the person for their comment and encourage the customer to email or call to discuss the issue further.
5. Make use of different social network platforms
Each social network has a different type of audience engagement to offer. Depending on what your objectives are, leverage the different platforms like Facebook, Twitter, and Instagram and use them to your benefit. Do some research on each channel before deciding what is best for your business. If you feel that you do not have the time to use and be active on all social media platforms, focus on 2-3 platforms and engage
If you have one or more products to showcase, use Instagram. Historically, humans are visual creatures, and will respond positively to great images of your brand or product.
Are you selling a product or service to a business? Twitter has high business to business promotion benefits. It’s also a great tool to provide quick access and information to consumers, and to engage in conversation with your audience.
Facebook is great to engage an existing community of fans or customers, and to build that community through engagement. Besides your company website, Facebook will be the second most used page by consumers who are seeking out information on your business or brand.
Be sure to keep all page information up to date including contact information as many people will use your social media profile as the initial point of contact to your business.
In an ever changing digital world, it can be hard to keep up. However, following these tips can help you better your small business. Be sure to look out for our upcoming blogs for small business tips, social media tips, and more!