5 Reasons Why You Need a Website for Your Business

Websites are one of the most powerful marketing tools for your business. Not only are they cost effective but they are convenient for your business and your customers. With over half of the global population online, if you don’t have a website, you could be losing out on customers and sales.

Here are the top 5 reasons why you need a website for your business:


1. It Saves You Money

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And who doesn’t like that? Basic websites are inexpensive or can even be completely free if you use a third party website creator. Plus, these third party editors are easy to use, so you can create a dynamic website for your business in minutes without having extensive know-how or crazy coding experience.

Websites are timely and cost little money to update – so you can keep the information for your business up to date with minimal effort.



2. You’re Open for Business 24/7

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Your website is accessible by virtually anyone, anywhere, 24 hours a day and 7 days a week. Having a website not only expands your customer base to a global level, but it also allows your customers to find the information they need outside of business hours.

If you incorporate eCommerce onto your website, customers are able to make purchases virtually anytime, anywhere, without the need to travel to your business location.



3. It’s Convenient for You & Your Customers

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Showcasing your business and your products online is a convenient way for your customers to view and purchase your products from the comfort of their own homes, business, or on the go.

It’s also a convenient way to keep your customers up to date with real time information directly from you, the business owner.

It is much faster and easier to update business or product information, or provide notices on promotions, upcoming events, store closures, and more – plus this information is guaranteed to reach a broader audience compared to traditional forms of marketing like print.



4. It Helps You Build (And Keep!) Your Credibility

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Having a website increases your credibility immensely. The reality is, if you do not have a website, your business might as well not exist. Today, more and more consumers are using the internet to search for the products or services they need and according to Adweek, over 81% of people conduct online research before making a purchase.

Word of mouth has always been one of the most powerful marketing tools. With the outburst of social media, word of mouth has grown rapidly and exponentially, and positive online reviews can help boost your sales.

Encouraging customers to leave reviews for your products directly on your website by enabling a comment section will help showcase your business in a positive light. Consumers are more likely to purchase a “tried and true” product over an item or service that has no credibility.



5. It’s a Powerful Marketing Tool

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Having a website and online presence strategy allows you to market your business online with ease. The best part of online marketing is that it’s often much less expensive that other traditional forms of advertising like print or radio.

With targeting tools, you are able to manage your messaging for the specific audience that you want to sell to – increasing chances of a conversion or sale.

In the Digital Age, not only are customers receiving your advertisement or sales message, but they are responding, liking, and sharing like never before. This gives your business the opportunity to interact with customers online and increase rapport, while also maximizing the potential of your marketing efforts.